As part of the 3 year retrospective of my REAL wall, I decided to send a postcard to each of the other 50 plots (there were initially 50 plots but they added another 50).
The idea was that after opening my REAL wall, I received no post and decided that the best way to receive post was to send it. This is ultimately the first rule to live by in the world of postal media. You must send to receive, it’s only fair.
At the beginning I really didn’t know what to send and to whom to get good stuff back, so I pretty much sent to everyone.
There is of course an ulterior motive to this as well.
Some of the other plots at the Real network are empty and I wanted to test to see if their owners were paying any attention, or if they’d just abandoned the plots. I know loads of awesome artists who would love to live in one of these and it kinda sickens me to see a good opportunity go to waste, so I sent a few prods out.
I’m also interested to see whether the organisers will actually put all my post into the boxes. Lots of folk who own plots seem to have taken a very controlled approach to their displays, and you can see why. Some of them are designers or companies and to be honest they haven’t done much but put a single item in, so I wanted to test to see what the limits were. Would they be delivered? Would they be taken out? It’s all part of the fun!
[Update – Real tweeted this part, despite having not put out ALL the cards in the other plots]
— We Love Real (@WeLoveReal) July 12, 2012
[Update – Started receiving things too]
— We Love Real (@WeLoveReal) July 24, 2012
— We Love Real (@WeLoveReal) July 18, 2012